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Infopro Digital becomes a European leader of B2B networking platforms
2018 opens with a major announcement in the B2B marketing sector: the two main players of B2B networking platforms have come together to create a new international and multi-segment leader in this ever-growing market.
Companeo Group, present today in 17 countries (France, United Kingdom, the Netherlands, Belgium, Germany, Italy, Spain, Portugal…) is behind the B2B marketplace of services offered through Companeo.com. Head of the European pack for small and medium sized enterprises lead generation platforms, Companeo.com has generated more than 10 million qualified leads for its 5 thousand official suppliers in Europe.
Infopro Digital, a leader in professional and informational services in France, already operates several B2B marketplaces recognized by professionals, notably L’Expo Permanente for manufacturing, Batiproduits in construction, and Bedouk for professional event organization.
Christophe Czajka, President and founder of Infopro Digital Group: “Infopro Digital is seeking to become a key player in B2B digital marketing sector, where growth perspectives are very strong. With the acquisition of Companeo, we are developing our business of lead generation and integrating a group of entrepreneurs we have known for many years.”
Julien Elmaleh, CEO of Infopro Digital: “I am very happy that Companeo is joining our group and I welcome Laurent Horwitz, co-founder of Companeo, into the heart of our team of senior managers at Infopro Digital to pilot all our lead generation platforms and data projects. The group is enriched by a new expert digital B2B team that will accelerate our European growth in the professional marketplace.”
A unique B2B behavioral database of over 3 million professional decision makers
Infopro Digital and Companeo will possess the highest-performing and most comprehensive B2B behavioral database on the market, comprised of over 3 million professional decision makers.
The connection of these two databases, Infopro Digital’s DMP, and the Big Data tools of the 2 groups will offer unparalleled perspectives to B2B professionals in France and in Europe. The combined database will help our clients for their direct marketing operations, lead detection, generating web traffic leads and marketing surveys.
Laurent Horwitz, co-founder and CEO of Companeo group: “By joining Infopro Digital, Companeo gains exceptional opportunities for the years to come, both for its teams and for its clients. The strength of Infopro Digital’s media brands, its technological capabilities, and the power of its database and of its digital solutions will allow us to innovate even faster. While B2B marketing is already witnessing unprecedented technological evolutions and growth, I am persuaded that this new alliance will allow the development of first-class solutions to help our B2B clients thrive.”
Infopro Digital’s product portfolio enriched by new, innovative B2B services
In addition to the Companeo.com marketplace, Companeo’s other services will also develop Infopro Digital’s product range.
Now the number one French platform for organizing online Webinars, Webikeo serves more than 500 clients that have organized more than 10,000 webinars, attended by close to 250,000 participants. The web-conference platform is a technology that will not only expand Infopro Digital’s offering, but also augment its capacities to provide a superior diffusion of information to its professional communities.
Neoperf, number one platform of B2B affiliation and the Leads Academy, a training organization for Leads management, will similarly become a new asset for Infopro Digital.
Press contacts:
http://www.companeogroupe.com/contact/
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